Please use this identifier to cite or link to this item: http://dspace.regi.rovno.ua:8080/jspui/handle/123456789/1379
Title: THE ROLE OF MARKETING COMMUNICATIONS IN PRACTICAL ACTIVITY OF ENTERPRISES OF TOURISM INFRASTRUCTURE (EXAMPLE OFCATERING)
Authors: Polishchuk О. V., Trusova T. S.
Keywords: Marketing communication policy, tourism infrastructure, catering.
Issue Date: 2015
Publisher: Zeszyty naukowe. – tom 8. – rocznik IV. – numer 1/2015. – Sucha Beskidzka, 2/2015. – С. 36–52.
Abstract: Marketing communications features on an example of the scope of catering in the article are disclosed. This experience is very important in the development of the scope of catering in the face of increasing competition. Studies have shown that many catering enterprises in the Russian Federation, particularly in Moscow as one of the most developing region are not ready for it. The tourist infrastructure will be developed through the use of such experience, which will attract foreign tourists.
URI: http://dspace.regi.rovno.ua:8080/jspui/handle/123456789/1379
Appears in Collections:Наукові роботи кафедри географії і туризму

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